These days there are many search engine optimization efforts that are paying attention on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic. Go Wide, Young Man. In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pages, obviously, can be tailored to the primary keyword phrases you are seeking, but don’t forget the minor pages. I always find it odd when people ask which keyword phrase they should try to optimize for on their site. They become a bit flummoxed when I tell them to optimize for all of them. The only question is which keywords should appear on which pages.For example, the site NomadJournals.com sells writing journals for outdoor activities such as fly fishing, traveling, hiking, bird watching and so on. So, which of these subjects should be used as the keyword phrase for the home page? None! Instead, the generic term “writing journals” was chosen. But what about the specific journal subjects? The individual pages on the site promoting each journal are optimized for the specific product. The fly fishing journal page is optimized for fly fishing keywords, the travel page for travel keywords and so on. The end result of this is the home page is appearing high in “writing journals” search results, while each of the internal journal pages are also appearing high. This can often lead to an interesting visitor situation. As you review your server stats, you may start noting a majority of your traffic is coming in through internal site pages, not the home page. In the above Nomad Journals scenario, the travel journal page far outdraws the home page, which makes for a nice revenue increase. The home page of a site is critical in a search engine optimization campaign. Just keep in mind it isn’t the only page that can draw free traffic and revenues to your site. The article sponsored by A-1 Technology Inc, dealing in offshore outsourcing and offshore software development
From: phoebemoon · Your site should contain useful and interesting content, presented in an appealing manner with a quick download time. Your sites overall appearance (backgrounds, fonts, etc.) should remain the same from page to page. Use only web-safe colors and fonts. · Your site should load fast with a clear navigation system, unbroken graphics and links that work. · Your site should use appropriate graphics. Don't put in too many, and make sure to optimize the ones you do use to improve load times. · Your site should have content that changes frequently, encouraging return visitors. · Your site should have easily accessible contact information and you should give a quick response when people request information or report trouble. · Your site should have a newsletter that allows visitors to keep in touch and tells them about new changes but does not harvest those E-mail addresses for spam purposes. · Your site should offer lots of free stuff and members-only specials. · Your site should not annoy visitors with too many animated graphics, unwanted popups or music with no "off" button. · Your HTML should be clean. · Your website should be cross browser compatible and accessible to those using text only browsers. The article sponsored by A-1 Technology Inc, dealing in offshore outsourcing and offshore website development.
Do you start with the banner graphics at the top, or the order page or maybe the sales letter? All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your site. What do I want my visitor to do before she leaves?We'll call the answer to that your primary objective, the single thing you most want a visitor to do before leaving.Of course the answer gives rise to another equally important question... If she doesn't do that, what else would I like her to do? We'll call the answer to that your secondary objective, it's your fall back position. If you fail to convince them to take the action that you most want them to do, this fall back action will still serve a purpose and get you other opportunities to achieve objective one.The answer to these questions will define the design of your site for you. Your site will have to be designed so that it can react 'on the fly' and lead the visitor to objective 2 if you fail to achieve objective 1.
Let's take the case of a web site owner who's selling software direct to the end user.What would be the primary objective for such a site? Often the site owner will decide that Objective 1 - the one thing he most wants a visitor to do is to buy the software there and then.Great, that now defines the site for him. To meet the objective the site has to be completely focused on that objective but, it may turn out to be unrealistic to expect to achieve it in one hit.
DESIGN THE SITE TO ACHIEVE THE OBJECTIVE
The sales copy has to describe a problem, lay out the solutions and show how the product available from this very page will solve the problem now.The copy must be compelling, it must describe the problem that the product solves in a way that creates detailed pictures in the visitors mind. Pictures of the day to day effects of this problem that the visitor would really want to solve.The copy must then paint pictures to create thoughts and images of life for the visitor without this problem and how much better, easier or more profitable etc life would be if this problem could be solved.Then, like the 7th cavalry riding in, the copy must link the features of the software to the benefits that go with using it and the problem being solved.The more powerful the links and the more positive imagery created in the visitors mind, the more likely it becomes that s/he will be motivated to take action to end the problem and buy the product then and there.The good feelings developed by the copy can be reinforced by glowing testimonials from users who are already enjoying life with the software and without the problem defined.A superb close should be used that reinforces all of the good feelings achieved so far and adds value by careful positioning of the price to be paid against the real value of the product and the list of wonderful exclusive bonuses on offer if the visitor orders now.The visitor feels so positive she reaches for her credit card, completes the order form and buys the product.Great! Primary objective achieved. But.... First, what sort of secondary objective might be achievable by the site owner? We'll look at a couple of examples.
He may have a newsletter about the subject area that his software covers. If so, his secondary objective may be to get the visitor to sign up for it before leaving. That way the site owner has opportunities to build on the pictures painted by the site. He can use the newsletter to reassure, prove the benefits, introduce other benefits. He can show more testimonials and provide a stream of useful, valued information to build a relationship of trust with the visitor.FREE TRIALHe may have a 'test drive' version of the software that will allow the visitor to find out first hand what it does and how it will benefit him to own it. If so his secondary objective might be to get the visitor to download the 'test drive' and then supply him by email with how to's, tutorials and other useful information to get the visitor using the software and experiencing the benefits first hand.
BACK TO OBJECTIVE 1
Either of these secondary objectives provide the site owner further opportunities to develop a relationship with the visitor until they feel ready to buy the software.
HOW TO RE-PURPOSE THE SITE
One of the best ways is the intelligent use of Popups.In this case the site owner only wants to go for objective 2 if objective 1 is not achieved. He knows it hasn't been achieved if the visitor is leaving the site without going to the order page or does go there but doesn't buy the product.Time for a great Popup triggered by either event.A good, fast loading Popup inviting the visitor to sign up for the newsletter or download the test drive works wonders. They're about to leave, but now they see something that's so compelling, free, zero risk, high benefit that they'd be crazy not to react to it.It's a simple technique that has earned a lot of money for a lot of site owners.Set your objectives carefully and structure your site to give you the best chance to achieve at least one of them.
By Jan Peterson
1. Easy Navigation- The Road To Success When people come to your website they are usually searching for something in particular. It might be recipes for a healthy low fat diet that takes less than 30 minutes to prepare or what is the best business to start online. Whatever they want, you need to have the answer. So ask yourself, why do people come to my website? When you know that then you know you should make it easy for them to find it. So, if people come to your website to find widgets, have a button easy to see and locate that says "Widgets". People have been trained to look to the left of the website for the navigation bar.
2. Flashing Gizmos - The Exit Ramp To A Dead End Street
If you are a running a professional site, please don't use flashing graphics. Guaranteed you are encouraging people to leave your site. People have come to you for information. Not to clïck on an ad or have their brain scrambled. Make your website a pleasant environment for the customer to be in. Just like a store. Think about when you go to the mall. You want to go in a store that is clean, well laid out, has good customer service and the products you are looking for. Your website should reflect this. If it is what you expect in your shopping experience, then isn't it reasonable that your customers are looking for this in your website.
3. Color - Enhancing The Highway Scenery Color is an individual preference, but studies show that colors have an affect on people's emotions. Look at the top sites like Amazon; their layout is simple and so is their color scheme. A recommendation would be to go with the flow. If you have a financial investmënt site, then conservative colors seem to follow. If you sell beach items, then lots of fun colors apply. If you have a bridal showër website, I would say soft pastels. Think about your audience and you will know the color scheme.
4. Page Links - I-95 To Your Destination This is a no brainer but make sure all of your buttons are hyperlinked to a page and the right destination page. No one including Google likes broken link pages. It can be tedious but do it anyway. As you hover over the button and look down in the left-hand part of your screen, you will see the hyperlinked page. Just verify that yours are correct.
6. Sitemap - How Do I Find My Way Around This Big City? Let's say you have a lot of products or pages and resources. A sitemap helps people to find what they are looking for quickly without have to rummage through your whole site like a lost soul. They are not hard to create but are useful for large sites. It also helps the search engines to know what you are about very quickly.
7. Fast Loading Pages - All Lanes Are Go! There is nothing worse than slow loading pages. You can optimize your graphics for your website. People hate to wait. You can chëck your page load time and page rank on Alexa.com. Slow pages equal death to an online business.
8. Shopping Cart - Need To Buy Some Souvenirs If you are selling items or services, you need a reliable and well organized shopping cart. There are some websites that have a zillion products listed and to email them for orders. What a nightmare! Yes, the shopping carts will charge you a fee, but it is worth it for them to handle the transaction. There are many good shopping carts available and I would research them based on your business' needs.
9. Templates or Original Design- Chevrolet or Porsche People often think that to have a website designed is going to cost thousands. So they opt for the templates and throw together sites. There is nothing wrong with this approach except I can tell the difference between what I call a "canned" site and one that was created from scratch. While I don't think a website that uses templates will turn off a customer, I just think it may not be as appealing. Have fun with your online business. You can go to any number of photography sites and download professional photos from cows to race cars. This will make your site look more customized.
10. Customer Service - The Finish Line! Okay so how is customer service a website design? Well, customer service should be written all over your site. From tips, to frëe reports, to guarantees, to fast and reliable shopping. People want to know you know what you are talking about and can deliver the goods they want. Give a little you'll get in back tenfold.
The article sponsored by A-1 Technology, an offshore outsourcing company.
Let's talk about browsers. A browser is the piece of software that you use to surf the web. Browsers 'render' code used to develop web pages into what you see when you type your URL (www.yourname.com). To see this in action, go to your favorite web page, right click on the page (make sure you are not over an image when you do this) and select view source. You can see the source code of the page which is rendered by the browser. (sample from my browser, firefox, with two developer extensions listed at bottom) If you are running windows, chances are you are using Internet Explorer (IE) as your web browser. But here's the thing, if you build your website and only test it in IE you may be missing nasty layout and functionality errors that other people will see from other browsers. The truth is, IE doesn't always render things according to the guidelines set out by the 'World Wide Web Consortium - W3C'. IE often fills in the blanks in your bad code, and doesn't implement different models, and CSS specifications correctly. Firefox is the safest browser out there for surfing, it doesn’t contain many of the vulnerabilities that IE does which can be exploited by spyware and other malicious programs. Most importantly, Firefox is constantly under development by a community of volunteer coders. When a problem is found, it is fixed immediately and updates are sent out For the best services in offshore outsourcing, contact A-1 Technology, Inc.The company also deals in application development outsourcing and offshore software outsourcing IT.
By: Robert Plank From: site-reference
When someone loads your page in a browser that tells them to look to the URL
http://www.example.com/layout.css for the CSS info. But when the search engines crawl your site they will see a nice, clean, simple layout.
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What can you do to win a search engine over and gain a top ranking to achieve visible placement? This is where those great web site optimization tips come in handy. The internet marketing specialist discusses a few facts: Determine Your Web ThemeGoogle is a "theme" based engine. They like to provide search results to web sites that primarily contain a lot of information on specific topic. You should be able to name the "theme" of your site in a two to three word phrase. Create Many Pages!Google loves large sites with loads of quality information. The larger your site is, the more likely you are to gain a ranking under multiple variations of your keyword phrases. Heavily Cross Link Your PagesThis not only makes it easier for Googlebot to crawl through your site, it will also increase your Page Rank and make your pages easier for your visitors to navigate through. Include a link to your home page on all of your pages. Your home page will be viewed as your most important page. The more links coming to it, the better. Keep All Important Pages On TopKeep all of your important pages on the first level of your site. You should never include important pages below the first level. Include A Site MapAgain, this will assist in presenting Googlebot with links to all of your pages from one central location. Don't forget to include your links in text and add descriptions too! Analyze your competitors sites for their titles, keyword weight, placement, word count and link popularity and attempt to model your own web site optimization after these sites. For more help on web designing tips and search engine optimization, contact A-1 Technology, Inc an offshore outsourcing company dealing with software outsourcing, website designing, offshore software development and more..
1. The first thing to be done is to draw out a blueprint for your site. Plan about the purpose of the website, what is it intended for? 2. The overall design should match the purpose of your website. You should not create a site without knowing its purpose. A good website's purpose will be indicated on the first page, and the content will back up that purpose to the full extent.3. After that, decide about the goal of the website. Do you want visitors to return to your site, to save money with your product/service, to make money, to provide an easier way to reach you? The goal of a website goes hand-in-hand with its purpose. 4. After deciding on the purpose and goal of your site, then it's time to map out the flow of the site. To do that, start with the home page and then continue through every page that follows. Each page, including layout, colors, content, and themes, should be consistent with your overall purpose, leading up to the goal of the site.Many websites fail or turn away visitors because they lack an obvious purpose. The design isn't navigable or consistent with their vision.So it's the owner of the site, who needs to state it and to make sure that the design is consistent with the goal of the site. For further details, you may contact A-1 Technology, Inc, an offshore outsourcing company, also dealing in offshore software development and software development outsourcing
From: mackinac Outsourcing itself is nothing new. U.S. companies and governments have been outsourcing domestically for decades by contracting out such services as payroll, database management, and janitorial services. The new twist has been the recent increase in foreign outsourcing, or offshoring, in which companies buy services from foreign-based providers. Foreign outsourcing has been made increasingly cost-effective because of the personal computer, which has digitized much of our work, and high-speed and deregulated transmission of that information through broadband and the Internet. Informational technology (IT) companies are increasingly outsourcing routine programming, data entry, and system monitoring. Call centers are shifting more of those thankless jobs abroad. Foreign outsourcing almost certainly benefits the U.S. economy in the short run as well as the long run. Like more conventional forms of trade, foreign outsourcing allows U.S. companies to dramatically cut the cost of certain information technology services. As a result, U.S. companies become more competitive in what they do best, their “core competencies.” Better and more affordable services become available for consumers and taxpayers. Outsourcing allows companies to operate on an around-the-clock, “24/7” production cycle, further adding to productivity. Outsourcing is even making possible work that simply wouldn’t exist otherwise, such as chasing down delinquent accounts receivable that were thought to be beyond collection. For the best offshore outsourcing services, offshore software development and offshore software outsourcing, contact A-1 Technology, Inc, an offshore outsourcing company.
Visual appeal is a must when it comes to website design. A website’s design should be easy on the reader. Using the right fonts and choosing the right colors that can create the correct appeal to the people is a crucial factor. For your design elements, think clean, crisp, and appealing. Always use darker text on a light background. If using light text on a dark background, just be aware that the color does not mix up and it can be hard to identify the text. Clutter is not appreciated. Flash or gif animation should be avoided, and used only when there is an actual need of these. Create proper alignment of pictures and text. Text is read better in the left alignment as opposed to the center alignment. Pictures work well with text when left aligned in the body of the text. Navigation should be consistent throughout each page. Take advantage of a structured template and navigation scheme that is consistent for each page of your website. Check to make sure that none of your links are broken. When adding new links to the navigation, make sure it is added on each page.These are all steps that can help you create a well-planned design. Remember, visual appeal is very important and plays on the five senses of each of your site visitors. If you can greet your visitors with a good design, you have a higher chance of retaining that visitor for a longer period of time and catch them on the first visit. For the best offshore outsourcing services, software development outsourcing and offshore software development, contact A-1 Technology, Inc, an offshore outsourcing company.