Search Engine Placement: How to get on top?
What can you do to win a search engine over and gain a top ranking to achieve visible placement? This is where those great web site optimization tips come in handy. The internet marketing specialist discusses a few facts:
Determine Your Web ThemeGoogle is a "theme" based engine. They like to provide search results to web sites that primarily contain a lot of information on specific topic. You should be able to name the "theme" of your site in a two to three word phrase.
Create Many Pages!Google loves large sites with loads of quality information. The larger your site is, the more likely you are to gain a ranking under multiple variations of your keyword phrases.
Heavily Cross Link Your PagesThis not only makes it easier for Googlebot to crawl through your site, it will also increase your Page Rank and make your pages easier for your visitors to navigate through.
Include a link to your home page on all of your pages. Your home page will be viewed as your most important page. The more links coming to it, the better.
Keep All Important Pages On TopKeep all of your important pages on the first level of your site. You should never include important pages below the first level.
Include A Site MapAgain, this will assist in presenting Googlebot with links to all of your pages from one central location. Don't forget to include your links in text and add descriptions too!
Analyze your competitors sites for their titles, keyword weight, placement, word count and link popularity and attempt to model your own web site optimization after these sites.
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